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      <image:title>Work Selection - Website design &amp;amp; brand refresh for sustainable urban gardening company: Scotscape - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work Selection - Website design &amp;amp; brand refresh for sustainable urban gardening company: Scotscape - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work Selection - Website design &amp;amp; brand refresh for sustainable urban gardening company: Scotscape - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work Selection - Designing a new visual identity for an award-winning architect practice, including a new website, logo, lookbook, and signage. - Make it stand out</image:title>
      <image:caption>Designing a new website using a new visual identity - read more about the creative process in this case study.</image:caption>
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      <image:title>Work Selection - Designing a new visual identity for an award-winning architect practice, including a new website, logo, lookbook, and signage. - Make it stand out</image:title>
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      <image:title>Work Selection - A rebrand and new website for a tech startup. New brand book and visuals for social media. - Make it stand out</image:title>
      <image:caption>Website design which uses the new visual identity throughout the site.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work Selection - A new website for a well established architect firm - View live - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work Selection - New WordPress website for luxury travel marketing company - View Live - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2022-03-28</lastmod>
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      <image:title>Work Selection - A new website for social enterprise and marketing consultant in Luxembourg - View live - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2022-03-21</lastmod>
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      <image:title>Work Selection - Website redesign for an established Kitchen &amp;amp; Bath design business - View live - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work Selection - Website re-design for established herbal medicine producer -View live - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-03-25</lastmod>
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      <image:caption>Malone Architecture</image:caption>
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      <image:caption>Fernis</image:caption>
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    <lastmod>2024-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/608406ba-d9ad-40c5-a415-01e9c6036769/Fernis+-+Design+Task.001.png</image:loc>
      <image:title>Fernis - The Challenge</image:title>
      <image:caption>One of the key features of a typical Gallery system is the search function on both Artists and Artworks that are found in a gallery’s inventory. Artwork searches are important since galleries often find themselves in a position, where they need to present artworks to clients. An artwork has a lot of data types attached to it which can be used to make a query and return different artworks. My goal as Lead UX/UI designer was to design the best UX/UI user flow to achieve this.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/b332afba-e43c-4df5-a6dc-7d0457d0ec54/Fernis+-+Design+Task.001.jpeg</image:loc>
      <image:title>Fernis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/3dff3f14-865f-49d0-80f1-bfdae1dd28da/Fernis+-+Design+Task.010.png</image:loc>
      <image:title>Fernis - Competitor Research</image:title>
      <image:caption>To kick start the project I undertook a deep dive competitor analysis of a range of public gallery websites as well as internal search systems for major galleries such as The Royal Academy and Tate in London Key Findings The public galleries were an inspiration of good UX, the Internal systems were not. Using the width of the web page to showcase the paintings, made them easy to scan For simple filtering keep with a max of 2 levels deep to avoid a complicated experience</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/6db7af03-01f7-4f28-8e59-a5e1baf549e8/Fernis+-+Design+Task.023.png</image:loc>
      <image:title>Fernis</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/8eb17f52-816b-4594-b644-b9746d4163ff/Fernis+V01+-+Screen+03.png</image:loc>
      <image:title>Fernis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/3af9101a-affd-4668-b6e8-5d2fa7dd5377/Fernis+V01+-+Screen+05.png</image:loc>
      <image:title>Fernis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/7286cdfa-2b94-42a2-a1e2-0b564d58d702/Fernis+V01+-+Screen+07.png</image:loc>
      <image:title>Fernis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/57e983fd-81c6-483f-95b4-6e6a36362b77/Fernis+V02+-+Screen+02.png</image:loc>
      <image:title>Fernis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/dd6bdd13-86c8-441f-98a8-8f9556397423/Fernis+V02+-+Screen+07.png</image:loc>
      <image:title>Fernis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/16cce116-fb03-4b40-80a1-d868c6f7df6c/Fernis+V02+-+Screen+09.png</image:loc>
      <image:title>Fernis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/d2686125-1688-4135-b16b-42faaaec764b/Fernis+-+Design+Task.058.png</image:loc>
      <image:title>Fernis - Personal learnings</image:title>
      <image:caption>It was interesting to work on a case study project that combines the knowledge from my MA in History of Art with an exciting UX user case scenario. I enjoyed the research and coming up with creative solutions to the problems set out in this specific scenario.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.trinelyngbytrow.com/malone-architecture</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/32a179a7-c91d-46af-b45e-9e3588fc129c/1st-Day-of-Christmas-1-1024x1024.png</image:loc>
      <image:title>Malone Architecture</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/65b244f6-d330-475f-aafb-cc1b2b6b25b4/2nd-Day-of-Christmas-1-1024x1024.png</image:loc>
      <image:title>Malone Architecture</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/4121f3ae-66d9-4f5f-81ad-80d5ff7332b3/3rd-Day-of-Christmas-1-1024x1024.png</image:loc>
      <image:title>Malone Architecture</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/69aaf95c-2bce-4f40-a42f-0b2bca905f35/Keith-malone-header-1.png</image:loc>
      <image:title>Malone Architecture - The Challenge</image:title>
      <image:caption>Taking the client through a complete re-brand process resulting in a new brand identity, a new website and a social campaign. The client provided a great service but their branding and website were letting them down and they were not getting as many leads as they wanted. Goals Improve the connection between the clients business and the consumers Bring in leads Showcase the clients amazing bespoke work</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/493ad78e-adcb-4e79-bfc8-432c4ba29743/Untitled+%281920+%C3%97+800px%29+%281800+%C3%97+800px%29-2.png</image:loc>
      <image:title>Malone Architecture - Brand Positioning</image:title>
      <image:caption>Our workshop helped the client establish a target audience, identify an aspirational brand and look at brand personas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/9a8dc3cd-03dd-4cfc-9b20-62f0ba4d503a/all-logo-concepts-1024x576.jpg</image:loc>
      <image:title>Malone Architecture - Brand Design Creative influences included the Bauhaus Movement, and 3 directions were explored:</image:title>
      <image:caption>Craftsmanship Geometrical design Rough sketching</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/c2443d5e-de09-4f49-b063-48d23d2f2e9f/Malone-architecture-mood-1-1024x480.jpg</image:loc>
      <image:title>Malone Architecture</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/f5c67c3a-3dc3-420e-8491-8fa3da05e297/Moodboard.png</image:loc>
      <image:title>Malone Architecture</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/8599e17f-89f3-402a-85d2-0e973f4eff61/Malone-architecture-first-drafts-2-1024x480.jpg</image:loc>
      <image:title>Malone Architecture - Brand Mark and Final Logo</image:title>
      <image:caption>The final visuals reflect the craftsmanship at the heart of the client's work. The logo consists of simple yet strong geometric shapes like architectural forms. The logo was designed in a vertical and horisontal version so that it could easily be applied across content for all mediums and digital channels. The brandmark MA is easily recognisable and works well for social as well as other communication.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/29059169-feaf-4832-84c9-2fe44678d162/Screen-Shot-2021-05-05-at-13.29.38-1024x576.png</image:loc>
      <image:title>Malone Architecture</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/c6829ef6-5048-4c39-90a5-a92cb6ca4ed5/Malone-architecture-stacked-logo.png</image:loc>
      <image:title>Malone Architecture</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/81914d9e-65a6-485e-ab18-59aa88a10039/5.png</image:loc>
      <image:title>Malone Architecture</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/862584b2-2468-43ea-b8a5-31a9bde69dab/7.png</image:loc>
      <image:title>Malone Architecture</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/933fa64e-4846-46a9-b840-7967b27c25bc/5.png</image:loc>
      <image:title>Malone Architecture</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/a452be51-b174-4e02-8b26-3dc53605d796/6.png</image:loc>
      <image:title>Malone Architecture</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/d12e29ce-dc2d-4aca-8348-a2a59ece1aef/social.png</image:loc>
      <image:title>Malone Architecture - Social</image:title>
      <image:caption>Social was a major focus of the Malone Architecture relaunch. Various campaigns were launched for LinkedIn and Pinterest with success for which content was created. The example below shows the graphics I created for the campaign: “12 Days of Christmas”. A Christmas campaign focusing on sustainability in architecture and the clients dedication to this subject.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/0542a06a-14f5-4a29-abe5-2e5076f298ad/Look-book-pages2-1024x605.jpeg</image:loc>
      <image:title>Malone Architecture - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/7df9a112-0d86-48a2-98d5-c7d9bcde9ad5/Lookbook-pages1-1024x605.jpeg</image:loc>
      <image:title>Malone Architecture - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd0c7e6736d51dcfd5884b/1646743708511-CRD6HA0HU0G8RWEU8J5L/1.png</image:loc>
      <image:title>Malone Architecture - Personal Learnings</image:title>
      <image:caption>It has been a great experience working with Malone Architecture and Business Clan on this project as lead designer for graphic, print and web. It is very rewarding when you are involved in the whole journey from the initial brand strategy workshops to developing a logo and brand that the client love. Seing the positive results of the new branding and website take place and see the branding help the clients business grow. Malone Architecture live website can be found here https://www.malonearchitecture.com/</image:caption>
    </image:image>
  </url>
</urlset>

